UI/Visual Design
Client: Subway
Agency: Havas Helia
Brief: In addition to Subway’s global brand refresh in 2017, Subway UK wanted to update and digitise their rewards scheme – SUBCARD®.
The Solution: To design a mobile app which replaces the customer’s loyalty card, and allows them to earn/redeem points, gain access to exclusive content and offers, product and menu information, a store finder and more. A section of the app is dedicated to Subsquad – an award-winning loyalty scheme which offers bonus rewards to groups of friends when they each purchase items from a SUBWAY® store within a 4-hour timeframe.