Client: Red Bull
Agency: TMS
Role: Senior Designer/UX/UI
Project status: Live
The brief: To create a new disruptive social media tool and reclaim social media feeds for the user.
The solution: Red Bull Shout/out. The tool harnesses speed-reading techniques to help users to communicate at live events without being shackled by Twitter's 140-word character limit. This is the first time that this speed reading technology has been handed directly to consumers. The disruptive platform will be used as a fun and innovative way for fans, as well as Red Bull athletes and artists, to broadcast their experiences live from Red Bull events.