Client: Heineken
Agency: M&C Saatchi (Cape Town)
Role: Creative Director / Lead Designer
Project status: Campaign concluded (offline)

The Brief: As part of a wider promotional campaign highlighting Heineken's on-going sponsorship of the UEFA Champions League, client wished to create the ultimate Champions League viewing experience for key stakeholders and select members of the public.

The Solution: To create the Heineken Star Mansion, an ultra-luxurious VIP villa where the Champions League final could be viewed in an unforgettable fashion – complete with high-tech entertainment, DJ's and a replica of the world-famous Heineken 'walk-in' fridge.

As the creative director and senior designer on the project, I was responsible for designing all online and offline elements. These included Facebook and mobile competition entry mechanics, an online RSVP microsite, confirmation emailers, print ads, a DM welcome pack, RFID application, as well as the actual branding and installations within the Mansion itself.