Visual Design/Art Direction

Client: Dementia South Africa
Agency: M&C Saatchi Abel (2012)

The Brief: To increase awareness and understanding of dementia, and to highlight the effects of this degenerative condition on both the sufferer and those close to them.

The Solution:  To create a micro-site that utilises the viewer's personal Facebook information to create a unique, individual viewing experience: A personalised one-minute movie in which their unique Facebook profile slowly fades and ultimately disappears, providing poignant insight into the experience of someone suffering from this disease.